PE4U

1. OVERVIEW OF PE4U
PE4U is a leading brand specializing in providing premium pet care products in Vietnam, ensuring pets lead healthy and happy lives. The hallmark of PE4U lies in its combination of safety from natural ingredients with a spirit of humanity and social responsibility. From health care, hygiene, to nutrition products for pets, each PE4U product is extracted from valuable herbs, offering superior safety and effectiveness for pets. With a youthful, professional, and dedicated team, PE4U not only provides excellent care for pets but also accompanies customers on the journey to build a healthy and happy life for their four-legged friends 

Vision:
To become a pioneering and leading brand that delivers high-quality, safe, natural pet care products, not only in Vietnam but also internationally. We believe that pets deserve to be loved and cared for as family members. Therefore, PE4U is committed to creating a future where pets always receive the best care through gentle natural products.

Mission:
PE4U is not just about offering effective, natural pet care products. It is also a brand that strives to build a loving community, protect animals, and spread the responsibility of pet care to everyone. PE4U will walk with you, sharing the love for pets in general and animals in particular through practical actions. Every product, every action comes from the heart, all for the complete happiness of pets. "PE4U - Together, leaving footprints of happiness."

Core Values:

• Commitment: PE4U is dedicated to providing the best care for pets and customers by using safe, natural, and effective products. Our commitment is reflected in the attention to every detail, from selecting ingredients and formulating recipes to serving customers. At PE4U, pets are not just animals, but family members, and every product is developed with love and genuine care.
• Building: PE4U is not only a brand selling products but also a place to build a community that loves and cares for pets. The value of building here refers to fostering a society that nurtures a lasting bond between humans and their pets. Through community activities, education, and partnerships with animal protection organizations, PE4U seeks to make a positive impact on the community.
• Innovation: PE4U constantly seeks new ideas and improvements, from researching new natural ingredients to adopting a comprehensive approach to pet care. Innovation at PE4U is not just about products but also how we interact with customers, the services we offer, and the overall customer experience. Our creativity aims to bring fresh, safe, and effective solutions for pets.

2. PRODUCT AND INGREDIENT STORY
PE4U was born out of a deep love and connection with pets – these affectionate little companions who bring joy and unconditional loyalty. For us, pets are not just companions but important family members who deserve to be cared for with the best that nature has to offer.

The creation of PE4U stems from the desire to provide safe, gentle, and eco-friendly pet care products. Historically, natural herbs have been used by our ancestors to treat ailments, care for, and bathe both pets and humans with great effectiveness. We recognize that many pet care products on the market may be harmful to pets' long-term health and the environment due to unclear sources.

The key ingredients are the heart of every PE4U product. We are proud to use valuable herbs grown and harvested right in Vietnam, such as green tea leaves, lemon eucalyptus, perilla, fish mint, lagundi leaves, lemongrass essential oil, coconut oil, and other natural herbs. These ingredients not only clean and care for pets' fur but also have skin-nourishing properties, repel fleas, and soothe skin issues safely. All ingredients are carefully selected from high-quality herbal regions where ideal natural conditions help plants grow vigorously and retain their purest nutrients.

PE4U's production process ensures strict quality standards while preserving the integrity of each herb's value. We combine modern technology with traditional knowledge to create products that are safe, effective, non-irritating, and suitable for all types of pet skin.

From gentle shampoos to flea sprays and hair conditioners, each PE4U product is a testament to the perfect blend of nature and technology, providing the best care for your pet.

PE4U is not just a brand; it is a mission. We believe that nature holds the key to the comprehensive development of pets and is the bridge to lasting love between humans and their animals.

3. OUR TEAM
The PE4U team is made up of dynamic young individuals who have a deep love for pets. With a creative spirit and sense of responsibility, we continuously learn and innovate to provide safe, effective, and natural pet care products. Every team member contributes with expertise in herbs and pet care experience, helping PE4U create a professional and open working environment. PE4U will continue to innovate to deliver the best products and services, ensuring customer satisfaction and building a strong, loving community of pet owners.

4. OPERATING MARKET
PE4U operates in the Vietnamese market, Southeast Asia, and internationally. In Vietnam, PE4U serves pet owners in major cities, offering natural pet care products. The brand is expanding into Southeast Asia, with rapid growth potential, and targeting developed markets like the U.S., Japan, and Europe, where eco-friendly products are in high demand. PE4U develops both online and offline distribution channels, with a strong presence on e-commerce platforms.